Australia Fresh (Horticulture Australia)
ASIA FRUIT LOGISTICA 2010: Hall 5BCDE/M-02 | Updated on Aug 30, 2010

Australia Fresh (Horticulture Australia)
Level 7. 179 Elizabeth Street
Sydney
2000
Australia
Phone: +61 2 82952300
Fax: +61 2 82952399
Website: visit website
Email: Send email
Australia Fresh (Horticulture Australia)
Level 7. 179 Elizabeth Street
Sydney
2000
Australia
Phone: +61 2 82952300
Fax: +61 2 82952399
Level 7. 179 Elizabeth Street
Sydney
2000
Australia
Phone: +61 2 82952300
Fax: +61 2 82952399
About Australia Fresh (Horticulture Australia)
Horticulture Australia Limited (HAL) is a national research, development and marketing organisation that works in partnership with the horticulture sector to invest in programs that provide benefit to Australian horticulture industries.
HAL developed the AUSTRALIA fresh program to create an easily recognised brand for a broad cross section of Australian fresh fruit and vegetables in key export markets. AUSTRALIA fresh is an umbrella marketing/promotions strategy for Australian fruit and vegetables that was introduced in 1995 to promote Australian fresh produce under the one brand.
AUSTRALIA fresh is utilised by exporters in association with their trading brands, promoting a range of products including apples, pears, citrus, stone fruit, table grape and vegetables and has been adopted by several industries to generically promote their products.
It offers a complete package of promotions, branding and communications, creating a competitive advantage in market produce, getting it on the shelf and keeping shelf space for the optimum timeframe. The AUSTRALIA fresh program encompasses a broad range of fruit and is able to achieve almost year round exposure in its export markets.
Categories
- Products > Fresh fruit
- Products > Fresh vegetables
- Products > Dried fruits/ nuts
- Other services > Trade and professional associations/ government/ official representations/ institutions
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