Apple and Pear AustraliaApple & Pear Australia Limited (APAL) is the peak industry body representing commercial apple and pear growers in Australia. It has a key involvement in setting the direction for research and development (R&D) initiatives and developing marketing and
promotions strategies designed to advance the Australian apple and pear industry, domestically and internationally.
The Australian apple and pear industry is the second largest fruit industry in Australia after bananas. In relation to other apple and pear producing countries, Australia represents around .8 per cent of world production of apples and 1.4 per cent of world pear production. So whilst Australia is not a large producer on global terms, the fruit grown and processed in Australia is of a very high standard. Quality fruit, displaying a sweet taste, crunchy texture and bright colour, coupled with exacting food safety standards ensures the delivery of superior product time and time again.
APAL works closely with the apple and pear industry to provide growers with essential tools and market opportunities to assist industry growth and increase the competitiveness of Australian apple and pear growers. These activities are funded through levies paid by each apple and pear grower in Australia. These levies include voluntary contributions from industry with matched funding from the Australian Government for all research and development (R&D) activities. These funds and activities are administered through Horticulture Innovation Australia Limited (HIA) in close association with APAL.
In addition, APAL represents the industry on an agri-political level, including campaigning to protect the Australian pome fruit industry against quarantine risks. These activities are funded separately through specific contributions such as PINK LADY™ profits, industry sponsorships and donations.