The CONSORZIO ITALIANO VIVAISTI or is one of the world's most specialized private entities in strawberry plants, apple and pear tree and rootstock research and development. Consorzio Italiano Vivaisti aims to reach a high level of variety innovation and production of certified propagation material. The Centre is specialized in producing plant material with outstanding taste, a significant production level and tailor made to local climates. By concentrating all its efforts in the development, CIV constantly adapt its products to respond to the evolution of world’s actual and future needs. For this reason during the recent years, CIV has dedicated its energies in increasing sustainability by developing the natural resistance of its products. In order to reach its goals CIV works in partnership with the best international hybridation programs and commercial companies to test varieties throughout the world, to guarantee commercial success to marketing businesses, and provide healthy fruits to consumers.