Horticultural Crops Directorate


Mazao Road
Nairobi Area


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Exhibitor profile

Serving the horticultural industry.

Kenya lies across the equator along the eastern seaboard of Africa and this is a strategic location to world export markets in the Europe and the Middle East. With increasing connectivity, accessing markets in Asia is growing, with increased interest in products such as avocado. The capital city of Kenya, Nairobi, serves as a regional transport hub.
Consignments of Kenyan quality fresh fruits and vegetables are air freighted daily to various destinations around the world. Among the factors that have supported Kenya’s rise in the fresh produce exports are conducive equatorial climate which allows year-round production, fertile soils, an established road and air transport systems.

Horticultural Crops Directorate, HCD, is a Government regulatory agency for the horticulture sector that promotes, develops, regulates and coordinates the horticultural industry.

Kenyan growers take full cognizance of international standards on food safety, quality, traceability, environmental management and occupational health & safety of workers. Large and small holder farms and export companies adhere to Good Agricultural Practices and are certified against various internationally recognized standards and codes of practice. Notable among these are GLOBALGAP, KS 1758 and BRC Global Standard for Food Safety.

The current level of certification across the industry provides the market with confidence in consuming products from Kenya.

Agriculture plays a significant role in the Kenyan economy both for domestic consumption as well as for exports. In addition to exports of tea and coffee, fresh products comprising cut flowers, fruits and vegetables form the overall export basket, contributing to revenue generation. Kenya continues to establish herself as a proven reliable source of excellent agricultural products.

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